Behind the Brand: Meet Addison

Now that we have been around a little while, I thought it would be a good time to tell you more about me, Addison and my background and the influences behind Söder Studio. 

Söder Studio was conceived in our floating home, a widebeam houseboat in South London that I’m renovating with my partner, to create our dream home on the water. This is where the first Söder Studio prototypes were developed and sewn, as well as providing the backdrop for many photoshoots. 

Living and working on the water is so important to me. It brings me inspiration and clarity amid the relentless noise of everyday life. I grew up close to a large lake in Canada and now I consistently find myself being drawn to water. As the brand has developed, I still feel the constant pull of the water and our studio is now located only 10 minutes away from the marina in shared artists’ studios.

I’ve worked in the luxury womenswear industry as a pattern cutter since 2010, where I’ve honed my craft under some of London’s most respected and revered fashion houses. I’ve truly admired their fastidious attention to detail and subtle finishings that add elevated touches, elements of which I want to bring to Söder Studio, albeit in my own way. 

I’ve been brainstorming a clothing brand that “does things differently” for many years. I’ve been privy to a lot in the fashion industry and wanted to create a change for good, something that exhibits compassion for the way our clothes are made. I have always wanted to create something that could have a positive impact on the community, that allows people to dress to a particular aesthetic but that doesn't compromise on ethics. So finally, during the pandemic, I created Söder Studio to focus on what was important to me. 

I grew up in a very creative but also very active household, a place where equal importance was placed on the arts and design, as well as getting outside in nature. This has had a huge influence on the garments I produce through Söder Studio. It is essential to me that our pieces elevate people’s wardrobes and form curated looks, whilst at the same time can become staples to be worn day in day out. I wear test out all our garments and as a cyclist, they must be suitable for the variety of everyday life. 

I’d like to thank you for taking the time to read this. I hope you’ve found it interesting and have a deeper understanding of Söder Studios and what we are trying to achieve.

Addison